PPC (Pay Per Click) – PPC is one of the online marketing techniques. To drive traffic on the website PPC is the best organic marketing medium because in this marketing is done with the help of paid advertising campaigns on Google Ads, Facebook Ads and other social media ads. The best platform to learn PPC and increase your business is with a digital marketing institute in delhi. PPC is the platform that allows business owners to create content, show it to relevant customers and then get charged for specific clicks on the ad. Advertisements are displayed with the help of keyword bids based on monitoring daily and monthly budgets. Whenever the customer clicks on the desired product it gives the opportunity to highlight the business and helps in increasing the traffic on the website.